- Concept work -
UPSTREAM is a company that produces canned water - a bold, fun, and eco-friendly alternative to bottled water. Their goal is to stand out in the market by promoting sustainability with a modern, edgy approach that appeals to environmentally-conscious individuals who want to make a positive impact with a product that feels fresh and exciting.
A simple yet bold logo was created to communicate the company's goal of standing out in the market. The logo was drawn by hand, created digitally and then manipulated to show water elements in some letters. This type can then be used to generate a font exclusively for the brand to ensure brand consistency and recognition.
A blue colour palette was used to communicate clean, cold, and fresh water.
Logo development
UPSTREAM is a fun, sustainable alternative to plastic bottles. Bold, simple, and environmentally conscious, it’s designed to appeal to an audience ready to make hydration exciting and eco-friendly.
The packaging appears clean and simple with blue gradients and bold, oversized typography. The cans look simple yet powerful.
Thank You
